About


Atlas Events’ vision is to bring people together through real world experiences within their respective communities. We stand out by placing heavy emphasis on the cultural tone of each event and targeting specific demographics for each. Our core business is producing, promoting and managing public and private events/festivals for celebrations and grand openings. Our team also excels at small event programming and management for multifamily residential properties.

Our Services


Experiential Marketing

In the current marketing landscape, brand awareness is no longer enough to make a business successful. With the nearly constant barrage of advertising in almost every facet of modern life, it’s no surprise that the race for consumer attention has never been more competitive. It has become crucial to form a deeper, more personal connection with customers, and to add value in more ways than just selling a product. Giving your target audience a memorable experience leads to a marketing ripple effect through social media and word of mouth, and creates residual brand value for years to come. At Atlas, we make it a priority to thoroughly understand your brand and target consumer groups. From there, our specialists conceptualize and execute a unique, on-brand, and unforgettable experience for your audience.

Event Production

Whether you’re starting from square one on your first branded gathering, or you have a fully fleshed out idea for an event, the Atlas team has the resources and know-how to bring your vision to life and thrill your target audience, all while maximizing ROI. From hiring staff and sourcing vendors, to ensuring government compliance and everything in between, you can let us do the heavy lifting while you enjoy your event.

Talent Buying

The best events have nationally-recognized talent. Unfortunately, negotiating with artist’s agents can be a laborious process. The Atlas team has spent years cultivating relationships with the biggest and best talent agencies nationwide. The connections we’ve developed not only give us priority access to the hottest artists at any given time, but also ensure that we’re able to get the best rates in the industry to pass along to you.


Concert Promotion

From music venues and nightclubs, to apartment communities and convention centers, Atlas Events is an industry leader in programming unique and successful events in every type of space. We use our years of experience to cultivate events that align with the interests of your target demographics, maximize your ROI, and grow your business.

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Our Events



Southern Skyline

The Southern Skyline Grand Ball is the premium flagship affair of Atlas Events, held to celebrate New Year’s Eve. The Ball has been held 8 times in the past 5 years, spanning 3 cities – Charlotte, Charleston, and Greenville. Guests are invited to enjoy food, beverages, and entertainment ranging from musical acts to aerialists, all of which is included with purchase of a ticket. We hope to see you there to ring in the New Year at what is expected to be our largest event to date.

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Solust Music Festival

With close to a thousand attendees annually, the Solust Music Festival in Charleston, SC is a festival that pays tribute to the summer. Featuring acts such as Cisco Adler, Huey Mack, Dirty Guv'nahs, and Magic City Hippies, this event is one of our most anticipated music event of the season.


Old Row Summer Tour

This summer event series is held in 3 cities – Atlanta, Charleston and Charlotte and a standout musical event among college students in the Southeast. In partnership with Old Row, we throw this event with affordable ticket prices for college students to enjoy up and coming artists in the area.  


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Lucid Halloween

This summer event series is held in 3 cities – Atlanta, Charleston and Charlotte and a standout musical event among college students in the Southeast. In partnership with Old Row, we throw this event with affordable ticket prices for college students to enjoy up and coming artists in the area.  


UCL Fight Night

Our first annual UCL Fight Night was held downtown Greenville at the TD Convention Center, sponsored by Harley Davidson and Quaker Steak & Lube. After being sanctioned by the boxing commission, over 1,000 attendees had the opportunity to watch 14 fights in one place, in one night. 


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Our Team


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Logan Berry

As our Founder and President, Logan started Atlas Events in 2013 when he saw a niche market that had not yet been established in the southeast—upscale New Years Eve events. His passion for event production and planning first started in college and stayed with him through his successful professional career. When he realized the demand was not being met locally for upscale public events, he decided to take matters into his own hands. Logan launched Atlas Events and within six months put on his first Southern Skyline Grand Ball in Greenville, SC. The black-tie optional event was a smash hit, with over 2,000 attendees in its first year. From there, the rest is history as they say. Logan has strategically grown Atlas Events to an average of 5 large events per year. The Southern Skyline Grand Ball, now in its six year, is now the largest New Years Eve event on the east coast. Logan is a graduate of Presbyterian College and holds a Bachelor of Science in Business Management.

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Braxton Wilson

Braxton is a graduate of Clemson University and holds a Bachelor of Science in Event Management with a minor in Business. While in college, Braxton operated his own event production company. Before joining our team, he produced over 20 events in Upstate South Carolina. His wealth of industry knowledge and networks have helped Braxton quickly rise to the role of Senior Event Producer at Atlas Events.

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Colin Medlock

Colin Medlock joined Atlas Events in 2017 as our Director of Operations. His proven track record in business management, sales and operations made him the perfect fit to establish Atlas Events’ infrastructure. Colin is a graduate of Presbyterian College and holds a Bachelor of Science in Business Management.

Contact Us


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How can we help?

Feel free to ask a question or describe your event needs.